Professional Brand Strategy Deck Canva & InDesign Template for Freelance Brand Designers and Business Owners

Our Brand Strategy Deck digital template is highly recommended for both freelance brand designers to create compelling and professional brand strategy and brand owners who want to DIY their own brand strategy deck as the core of their business.

Brand Strategy deck vs Brand Guidelines
Unlike brand guidelines that focus on visual identity, a brand strategy deck is the core of your brand. While visual identities may evolve, the brand strategy remains the foundational reference for all design decisions.

What’s in the package:
• 30+ pages of InDesign files of the template
• PDF link to Canva template
• (cover page, Introduction, Brand Foundations, Target Audiences, Problems & Solutions, Audience Persona, Unique Value Proposition, Brand Personality, Tone of Voice, Consistent Brand Experience, how to Monitor & Adapt)
• With Prompt text (no lorem ipsum) to help you understand the content better

What you need:
• InDesign software
• Canva account
• Ability to edit basic fonts, colors, and shapes in InDesign
• Ability to use Canva

With this template, you can efficiently create and present a comprehensive brand strategy deck, ensuring that all elements are aligned and professionally displayed. Say goodbye to disjointed Guideline and hello to a seamless strategy guideline booklet experience, allowing you to focus on what you do best – crafting powerful brand strategies.